Teens, Social Media & Technology Overview 2016

24% of teens go online “almost constantly,” facilitated by the widespread availability of smartphones. Aided by the convenience and constant access provided by mobile devices, especially smartphones, 92% of teens report going online daily — including 24% who say they go online “almost constantly,” according to a new study from Pew Research Center. More than half (56%) of teens — defined in this report as those ages 13 to 17 — go online several times a day, and 12% report once-a-day use. Just 6% of teens report going online weekly, and 2% go online less often. Much of this frenzy of access is facilitated by mobile devices. Nearly three-quarters of teens have or have access1 to a smartphone and 30% have a basic phone, while just 12% of teens 13 to 17 say…
Read More

Building the Digital Marketing of the Future

In the increasingly global digital marketing world, agencies will need to adapt in order to succeed on a worldwide level. In the world of online marketing things move fast. How fast? Less than two years ago on Search Engine Watch Uri Bar-Joseph offered up a list of seven things that search marketing agencies would have to consider to ensure future success. Bar-Joseph’s list started with integrating services, being multi-device and SoLoMo-friendly, and offering clients a software solution. He explained the need to use both left- and right-brain thinking, to act like a marketer in dealing with clients, and to make content creation a core competency. In all of these he was right on the money. But now, in April 2015, his list of seven is no longer a guide to how future agencies will evolve.…
Read More